CASE STUDY: Tokyonesian Beer
While living in Tokyo, a friend and I micro-brewed and sold our own coconut flavoured beer at his small bar and cafe. He and his Polynesian community of friends call themselves the “Tokyonesians” and he wanted to bring a taste of the islands to our beloved Tokyo and share their culture.
I designed all the branding and advertising material and upon launch, we sold out of 20 litres in less than 3 hours and had plenty of happy customers wanting more.
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